Women on Wings (Wow) is a Dutch organisation that aims to create one million jobs for women in rural areas of India. Wow connects the broad network it possesses in Dutch business with social enterprises in India. Together they set to work expanding businesses, creating more jobs for women in India and at the same time increasing the social impact of these companies.
Over the past few years, Wow has created 196,000 jobs in the textile industry. They now aim to roll out this model in the food & agri market in India. Food & agri is a major source of income for rural India. Just like in the textile industry, the companies that are assisted within this programme have a social character. They are often NGOs that are moving towards social entrepreneurship. They might also be companies that wish to create an express social impact in addition to their financial objectives.